Stella Role – Sunday Life

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Stella Role

In a life-imitating-art twist, Gillian Anderson has created a TV drama character who has become an instant cult figure. She tells Marion Hume how the effect has been all positive.

Sunday Life | October 2013

This really is bad form. I’m still sitting here, hours later than I expected, and Gillian Anderson, she of that gimlet stare and surly mouth, has no right to have made me feel so uncomfortable in my own skin – especially as she looks so supremely confident in hers.

It is 5am. I’m alone. I’ve just finished watching the complete series of the crime drama The Fall and there’s no way I can sleep now. So I’m sitting up, as the final credits roll, feeling jumpy and angry – the latter with myself, because I perched on this sofa hours ago, just for 10 minutes, to get a sense of the series and be prepped for meeting its lead.

I never intended to watch the whole thing in one sitting, but The Fall gets a grip on you. It’s compelling because it’s unexpected. It’s not “Scandi crime”, especially as Anderson’s character, Detective Superintendent Stella Gibson, wouldn’t be seen dead in a big ugly jumper. Instead, she is the centre of a universe into which men are invited, often for sex, then dismissed afterwards, followed by an expensive glass of pinot.

It is a mistake, of course, to confuse character with actor, yet Gillian Anderson so utterly inhabits her blisteringly intelligent and fiercely sexy detective that when the series ran on the BBC last June, it provoked an internet meme called “What would Stella do?” What Stella Gibson does when a male colleague comments on her seduction of a policeman is to fire back, “Woman subject, man object, it’s not so comfortable for you, is it?” and you can almost hear the sound of women around the world applauding. But what Stella says to an intrusive reporter is this: “No one knows better than me how important the media is … but really, you should f… off now.”

So it is with some trepidation that I set off to meet Gillian Anderson. She turns out to look rather unlike Stella, as she walks in wearing a floor-length, floral flutter of a sleeveless chiffon maxi dress accessorised by wedge sandals. Stella would be in something slippery, mean stilettos and the peek of a black lace bra.

Fashion, often not quite right on television, is pitch perfect in The Fall, where power dressing means satin in blush pink and a key scene hangs on a wardrobe malfunction at a police press conference. “It’s not fashion, it’s style,” Anderson corrects, relating how she and the costume team booked a VIP suite at a department store, then narrowed down Stella’s look from hundreds of separates hanging on the racks – no pant suits. When the series aired in the UK there was a marked spike in the sale of silk blouses.

We meet at London’s Young Vic theatre. Anderson has the looks of a beautiful woman whom the world thinks is gorgeous (“haughty lips”, “aquiline features”, “pellucid eyes” are among the more cerebral descriptions, while “sexiest woman alive” remains the favoured lads’ mag tag).

From what I have gleaned, Anderson has a reputation as a prickly interviewee – not surprising given she became famous as FBI Special Agent Dana Scully in The X-Files at the age of 24. Thus, at 45, she has spent more than two decades contractually obliged to promote her performances by chatting to the press. Having waded through clippings fatter than a police file, I find myself in sympathy – any sane human would be scratchy when asked, again and again, to reveal the truth about aliens, even though it is more than 10 years since Anderson left Scully behind and changed her hair from red to blonde.

After walking two steps behind David Duchovny’s Fox Mulder from 1993-2002 (although when she found out he was paid double she demanded, and got, wage parity) Anderson surely showed how sane she was by getting away from paranormal sightings in Vancouver and moving to Britain, where she spent the next decade garnering plaudits in television costume dramas such as Bleak House and Great Expectations. She also made movies (The Mighty Celt, Shadow Dancer) and turned down Lady Cora in Downton Abbey.

Today, she’s not prickly at all, instead passionate about The Fall and the relief that the role of DSI Gibson is making her known for being a grown woman – “although I’m not Stella by any stretch”. She senses, she says, her fame level rising again, as people snap pictures on public transport without asking (she takes the train and the London buses). Thankfully, this is nowhere close to what she had to deal with in her 20s, when the paparazzi rammed her car in order that, when she got out to get insurance details, they could grab their shots.

“I feel that Stella has had nothing but a positive effect on how I am in my life. Not to say there weren’t elements before, but I think she’s sharpened my sense of self and femininity,” says Anderson.

What of those feminist ripostes? “Well, I’ve always been the person most likely to say ‘f… off’,” she admits in her crystalline British accent (having spent part of her childhood in the UK, part in the US, she can switch seamlessly). “But the fact Stella is able to say ‘f… off’ with such poise brings her a different level of respect.” As for “What would Stella do?” becoming an online mantra to inspire other women, Anderson has had bumper stickers and fridge magnets made, with the proceeds going to a women’s shelter.

Adding to the mercurial unease of The Fall is its location in the still-scarred city of Belfast. DSI Gibson is the outsider, seconded from London’s Met because the Police Service of Northern Ireland has failed to catch a killer preying on young businesswomen. She does nothing to ingratiate herself.

The writing is whip-smart and female-friendly (although penned by a man, Allan Cubitt). “I think people expect me to be a lot more intelligent than I actually am, because I played Scully and now Gibson. But that’s not a bad thing,” says Anderson. “The majority of the women I’ve been blessed to inhabit are women who I’m flattered to have been able to spend time with, and for people to think I’m even remotely like them is great. Although there have been a few thrown in there that are less appealing,” she deadpans, perhaps referring to the intractable Lady Dedlock and the flinty Miss Havisham.

What’s novel – though it shouldn’t be – is the capacity for female friendship that ripples through The Fall. “That’s really important,” says Anderson, fire-flashing those pale sapphire eyes, “to show adult, mature women – completely different in the experiences they’d been through and the choices that they’d made – bonding through womanhood. Too often, what is portrayed between women is either ‘girly’ and going shopping, or the opposite, the negativity.”

In the show, a female detective and forensic scientist discuss how they balance the dead bodies at work with live ones at home, talking of “doubling”, “compartmentalising”. “I compartmentalise everything,” says Anderson. “It’s useful in the work that I do, but it can be very separating in my personal life.”

That life cannot be entirely personal, given Anderson was thrust into the spotlight virtually straight out of drama school. Then she proved catnip to the tabloids by having her first child, Piper, as the first series of The X-Files reached a cliffhanger close. She married a Canadian, gave birth, returned to work 10 days later, got divorced, married again, divorced, had her sons, now aged seven and five, within a now-defunct long-term partnership – Anderson’s whole adult arc has been documented. Plus, she’s peppered it with all manner of juicy details (“‘I’ve experimented with women’ – X-Files star confesses to lesbian flings”, The Daily Mail) because she does interviews alone, including this one, with no publicist hovering to keep things on message. In high school she was voted “Most Bizarre” and “Most Likely to Be Arrested”.

She says her own judgment has matured, that she sees people beyond the pigeonholes she once put them in. “Human beings are so much more complicated than we often give them credit for. We see someone on the bus and we put them in a box. Then you discover that, actually, that person has been sexting with half of the world – all of that kind of stuff, it’s shocking!” she laughs. As for those buses, “If it gets too intense, I’m pretty good at putting up a wall of ‘Do not stare’. I actually find that, when I’m in America, I’m much more open. I behave more American, and I am more likely to go, ‘Hey, yeah, take a photo.’ I’m much more guarded here, but that’s because I think I’m much more British here.”

Maybe I’m being terribly British because I find I have no desire to ask Anderson if she’s dating or how her young-adult daughter is fairing or how she juggles work as a single mum with two little boys at home. But then I realise this isn’t about nationality, it’s about professional respect. As we talk about her ambitions, about Stella’s wider role as a representation of 21st-century middle-aged womanhood, we are businesslike. Because, after all, acting is Anderson’s business and her accomplishments are evident. And I have entirely forgiven her for my sleepless night.

The Fall starts on BBC UKTV on Foxtel on October 19.

Fashion’s New Stella – The Business of fashion

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Fashion’s New Stella

With Milan Fashion Week in need of fresh blood, Giorgio Armani has invited emerging Italian designer Stella Jean to present her ethical Spring/Summer 2014 collection at the Teatro Armani, his Via Bergognone show space.

Business Of Fashion | September 2013

MILAN, Italy — In a business of first names — like Miuccia, Raf, Dries, Alber — things are about to get complicated. Meet fashion’s future star, Stella. That would be Stella Jean, who no less than Giorgio Armani has anointed a fashion supernova. Taylor Tomasi Hill, social media star and creative director of Moda Operandi, is another supporter. So is Natalie Kingham, head of fashion at Matches Fashion.

During Milan Fashion Week, Stella Jean — a resident of Rome — is set to show at the 550-seat Teatro Armani, the first womenswear designer so honoured, other than the emperor himself.

The show is scheduled to start at 10.30am start on Saturday, September 21st, which, while sandwiched nicely in the calendar between Emporio Armani on Friday and Giorgio Armani on Monday, pits it against a considerable challenger. Saturday morning during Milan Fashion Week is, you see, the sacred time for “shoe appointments,” a euphemism for shopping. Yet the buzz around “the new Stella” is such that the front-row set are confirming attendance in Via Bergognone rather than Via Monte Napoleone.

So why Stella Jean?

Firstly, she isn’t a baby designer. Rather, she is a woman of 34, mother of two and a former model (although she disliked all but the fittings and watching the designers at work). She launched her eponymous label in Rome in 2011, but far from being an overnight success, she twice failed to even qualify for the talent competition “Who Is On Next,” supported by Vogue Italia as part of the Alta Roma schedule. It was third-time luck when she finally qualified, then won.

Alta Roma’s elegant talent scout Simonetta Gianfelici helped to turn things around for Stella Jean, advising her to “be more sincere; do something that belongs only to you.” Stella Jean (her surname, though she doesn’t use it professionally, is Novarino) is half-Italian and half-Haitian. “I had struggled to find my identity,” she says. “I found it through my work. I put my two worlds together and found fashion was looking for that.”

She calls her unique vision “Wax & Stripes” — the latter for a father who hailed from industrial Turin and the former “for the black side of me, the black roots of the Caribbean islands.”

Certainly, the first thing that attracts the eye to Stella Jean’s work is her vivid use of colour and riotous prints; these in contrast to somber stripes and silhouettes so proper, they’d suit Vivien Leigh in The Roman Spring of Mrs Stone.

Here the story veers off into the history of “wax,” vibrant cotton prints worn across West Africa. Their original roots lie in Java, however, in the batik the Dutch transported, first back home, then to the Netherland Antilles in the Caribbean and thence to Africa with Helmond, Holland-based textile giant Vlisco, the dominant wax trader from 1846 to this day. “We think wax comes from West Africa. The slaves sent to the Caribbean islands came from West Africa. Yet wax is European, like me. No one ever believes I am Italian, but I am,” says Stella Jean.

Having witnessed her sophisticated global mash-up in a group show in Rome, last July, Suzy Menkes became an ardent champion of Stella Jean. And rumour has it that it was she who whispered in Armani’s right ear as Vogue Italia’s Franca Sozzani was whispering the same name in his left. Whatever the facts, the designer herself had no clue.

“I was on the expressway when a friend called and told me to pull over. Then I was screaming, ‘Is it for real?’”

Calmer now, she describes Armani’s offer as “a giant giving a hand to a new name. It’s not just for me. It is a symbolic act that gives hope to my generation.”

Mr Armani says he did it because “the new generation of Italian designers needs support. Stella-Jean will be the next designer to organise a fashion show at the Teatro Armani and I hope this experience brings her luck.” No word yet on whether he will be there to wish her that personally.

Matches Fashion will certainly be in attendance, having signed up Stella-Jean after a look book arrived, unheralded, at their London offices. “I was initially attracted to the styling which was exceptionally strong, as was her use of colour and print,” recalls Natalie Kingham, the company’s head of fashion. “When I looked at the collection up close the next time I was in Italy. Her clever mix of traditional fabrics in such modern shapes made me realise how interesting the label was. It felt relevant and really stood out. That it sells out the minute it hits the site is a sign that she has potential to be big.”

Taylor Tomasi Hill, Moda Operandi’s creative director, praises her Stella Jean’s “distinctive aesthetic — no small feat for an emerging designer. Her bold patterns tempered by ladylike silhouettes capture precisely how our customer wants to dress: unconventionally, but not at the expense of luxury or intelligent design.”

For myself, a fashion scribe of over 25 years, Stella’s first solo show, in Rome last January, stands among those rare debuts that feel right on target: John Galliano, Romeo Gigli, Phoebe Philo for Céline…. Yet bear with me here while I change hats, because (full disclosure) I also work as a consultant for the International Trade Centre’s (ITC) Ethical Fashion Initiative, a United Nations initiative aimed at changing the way the international fashion business works. The aforementioned Simonetta Gianfelici is a consultant too. And it was she who first recognised Stella Jean as the right creative collaborator for a collective of marginalised artisans far across the world.

Although the Ethical Fashion Initiative is active in Stella Jean’s mother country, Haiti, when she and Gianfelici found themselves wilting in 47-degree heat last April, it was not in Port-au-Prince, but Ouagadougou, in landlocked Burkina Faso, West Africa.

“Burkina Faso is rich in cotton and incredible weaving traditions. The poorest of the poor are the heirs to ancient artisanal traditions that can only be rejuvenated at the luxury level because handwoven fabrics are extremely labour-intensive,” explains Simone Cipriani, who helms the Ethical Fashion Initiative.

“Stella’s capacity to use materials from all over the world, along with her passion for involving people in a fair way in her supply chain — she is extremely serious about that — persuaded us to ask her to join with us.”

Cipriani’s delight when the news of Mr Armani’s support came through was at least as loud as Stella Jean’s. “It is something incredible!” he says now, still rather loudly.”That this work will be seen in the theatre of Armani!”

He will not be front row to witness it, however. He’ll be in Ouaga, where he will share the glory with the weavers of the collection, for whom a video of the event is being made.

Everyone agrees ethics can’t carry fashion. First, the design must be great. What ethics provide is “another positive dimension,” says Kingham.

“[Ethics] resonates, not only with our core values, but also our clientele,” says Tomasi Hill. “We’re passionate about representing ethically-minded designers who collaborate with artisans around the world.”

As for Stella Jean, “the world doesn’t need someone else to [just make] beautiful clothes,” she says. “We don’t need more empty aesthetic expressions. We have to grab a chance to do more, to tell more.”

“I come from two worlds and I believe the more we meld together, the stronger we can be.”

Riding The Coat Tales – The Austalian Financial Review

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Riding The Coat Tales

Luigi Maramotti has strong views on many things, from a distaste for star designer egos, to resisting the ghettoism of fashion, to cheese. The chairman of the Italian cost company Max Mara shows Marion Hume around the company’s small-town headquarters.

The Austalian Financial Review | September 2013

Reggio Emilia, some two hours east of Milan, is renowned for cheese and for coats. The first has the longer history; rich pastures and traditions being behind wheels of salty treasure that have little in common with ready-grated so-called parmesan found at the supermarket. The family behind the coats remains involved in the making of Parmigiano Reggiano too; both requiring skill and time to achieve the sublime. The label on the coats is Max Mara.

“The fabric we use has been left to lie – the whole idea of seasoning the fabric like you do for a cheese – it’s very slow,” says Luigi Maramotti, a man of quiet yet intense passion who is the company chairman (and who also owns a farm). “A lot of people don’t even know that, at the price per ounce, they might even be paying more for a daily cheese than for the best cheese in the world!”

Is it odd that the head of a fashion powerhouse worth some US$1.7bn should be talking – and with some ferocity – about cheese? Maramotti, a long cool drink of water, also holds strong opinions about high speed rail, education, the “greenwashing” that allows big companies to play at being ethical, as well as the challenges of finding artisans at a time of rising unemployment and austerity yet youthful obsession with being a star. He is also absolutely passionate about art (is that a Gerhard Richter to his left?) and is impeccably attired in a beautiful suit.

Handmade where? Max Mara doesn’t do menswear; the brand celebrates the marriage of technology and the human hand in 23 different womenswear labels. So he brushes the question of the provenance of his suit away, instead indicating what he considers perfection.  “These chairs,” he gestures, “designed in 1956, finding the perfect balance, it works, still, but it is not obvious, you need the time, the know-how. ‘Classic’ can have newness and excitement, but perhaps not at a glance….”

At a glance, a Max Mara coat is always beautifully fit-for-purpose. That coats are at the core might go some way to explain why the Max Mara Group has been slow to expand in Australia (while Australia is a luxury source of the merino in so many of those coats…). “I’m not trying to compare to Michelangelo and the quality of the marble, but when you see some great merino, great cashmere or a modern fabric with steel inside which keeps the memory of the shape, it is important,” says Maramotti. “Design being born from respect of the fabric, you do the minimum, you don’t over-design. Shouting about design is not how we convey value.”

No hoopla, no designer taking a bow. Each of the Max Mara lines is created by a team, usually comprising long-term company loyalists, a peppering of emerging talent from London design schools with which Max Mara Group has strong links ( and who, mostly, stay a while, then flee small town life) plus big names such as Karl Lagerfeld; Domenico Dolce and Stefano Gabbana; the Roman, Giambattista Valli and from America, Jack McCollough and Lazaro Hernandez of Proenza Schouler. Yet the latter are only acknowledged when they are no longer working for the company.  What is the logic of that? Maramotti says that naming them would only build a platform for their egos, “because it is very unlikely they will negate their ego(s)”. Anonymity instead allows fashion stars to, “forge their expertise with ours and that of our technical teams. I accept that, today, there is a common advantage to use the designer as a marketing tool by which you go for a creative vision of an individual who wants to impose that vision on women….” his mouth forms into a moue of distaste. “What underpins us is a respect for women”.

Reggio Emilia is a company town – Max Mara owns the local hotel, a restaurant and many locals drive or bus to work at the nearby Max Mara campus of steel, glass and several thousand trees. But this is not – Maramotti is emphatic – an outpost. “I measure using not geography, but time. There is a beautiful station near here, designed by (Valencian star-chitect) Santiago Calatrava. I can be in Milan in 38 minutes. How far can you travel in London in 38 minutes? My point is centrality or decentrality is a state of mind…”

Certainly, this has to be the world capital of coats. A morning tour of production has been thorough and impressive. The classic 101801 (known since 1981 by a code number, no catchy names here) is a double-breasted camel overcoat of balanced proportions. A navy cashmere parka with voluminous hood, new this season, will look great for years. In other factories, presumably just as hi-tech, millions of items of clothing for women who want to look up with the times, but not up to the minute, are also made and labeled Max Mara, Sportmax, Pianoforte, Pennyblack, Marella, these joined by Max&Co.,for teenage girls.

The current chairman’s great, great grandmother was a 19th century dress maker called Marina Rinaldi, who has had a label named in her honour since the early 70s. “In everything we do, we resist the ghettoism of fashion. Marina Rinaldi has kept a different thinking in our company,” explains Maramotti, this referring to the welcome fact that Marina Rinaldi is a fashionable alternative for curvier, bustier or taller women who do not otherwise appreciate being siloed into a swamp called“plus sized”. Instead, Marina Rinaldi has seasonal collections, stores on London’s Bond Street, Avenue Montaigne in Paris, a Sydney store in Chifley Plaza. “It is politically correct to say size is not an issue yet size in fashion, it’s a kind of a taboo,” says Maramotti. “I’ve met many women in my life who are interesting and at peace with themselves and not a tiny size.”

Time to get personal. Much of my own wardrobe is Marina Rinaldi – expensive yes, long-lasting too. While of course I don’t believe you have to fit the clothes to write about them (then where would I be?) in a rare subjective assessment, I can confirm that white linen pants last for summers, navy wool tunics can go anywhere and T-shirts keep their shape.  My challenge is sometimes I haven’t been able to keep my clothes.  I haven’t misplaced any of them, I know exactly why they do not return from hotel laundries. I recall a hotel manager, a big boned woman, offering free nights to compensate my “loss” (her gain). As you don’t need many clothes on an island and I had time to spare, both parties were delighted. I have other examples – enough to argue that larger women love great clothes if they can get their hands on them, but enough for now.

When the founder of the Max Mara Group, Achille Maramotti, died in 2005, he left a business in the care of his three children, Luigi, Maria Ludovica (in charge of product development) and Ignazio (managing director) and this has always been a generational, family story (the company remains private and family controlled). Achille started in 1951, in that post-war surge that saw Northern Italy transforming from an agricultural to an industrial economy. He was much inspired by the female force in his life, his mother, Giulia Fontanesi Maramotti, who, widowed since 1939, had raised four children, funded by her dressmaking school where other young women could gain skills to ensure their independent survival. Achille took a law degree, funded by several jobs including working in a raincoat factory in Switzerland, where he realised that his mother’s craft could be industrialized through a logical system of work. Degree done, he got started, offering useful, attractive clothes to women who had neither the need nor the capital for copies of coquettish Parisian haute couture. The rise of Max Mara is one of classic capitalism, of a man driven by need plus a vision;  that creativity could be harnessed profitably to technology. Achille travelled to America where clothes meant the garment industry not a local dressmaker. By the dawn of the 60s, Max Mara production was streamlined to the point that a coat that had taking 18 hours required only two. The company remains is a triumph of technology plus the skills of the human brain and hand (no machine can secure buttons as well as a person can). “Technology helps people repeat best performance for the entire day,” explains Luigi Maramotti. “ Handmade is another legend. It is not true handmade is better than machine. Machines help human beings be the best – you need both. The future, yet the know-how not forgotten.”

Yet the know-how seemingly inherent in the “Made in Italy” label has become complex. “It is a slogan… this idea of democratization of fashion comes from Italy, absolutely. Yet ‘Made in Italy’ can be very frustrating,” Maramotti says, refering to the fact that all one needs to do is put the pieces together in Italy  for a garment to earn the prized ‘Made In Italy’ label. “Yet if I design it here, I do prototypes here; that doesn’t count. The central point is, are we, in Italy, capable of keeping alive a heritage that goes back centuries, to the Renaissance, the workshops for ideas?” Another challenge is manning those workshops (with women, the majority of employees). About 20 people in Reggio Emilia  retire or relocate each year yet as Italy stumbles through recession, there is no line at the factory gates, despite The Max Mara Group working with the Italian public sector to fund skills training. “This becomes  anthropological,” Maramotti muses of the paradox of high unemployment and the lack of apprentices or skilled workers. “You see a lot of young people dreaming of doing things that are much less relevant which they think are better. The values are not perceived correctly. We fight against the perception of ‘blue collar’. I don’t think the major issue is the salary.”

Hardly a casual chat this, for the next subject is sustainability, Maramotti being no fan of external pressures applied by advocacy groups. “There is an entire marketing on these ethical balance sheets,” he sniffs. “I have always opposed this because I prefer to do what works for us. Our power comes from hydro energy, but you don’t make a manifesto, you do the right thing, full stop. The moment it becomes a marketing tool, you are doing something that, ethically, is debatable. I prefer coherence. I know that coherence is boring. Consistency is boring too. But that is the case here.” He warms to the theme, “Some people see a society in which consumption is reduced to a minimum. But because I was trained to look at creativity as part of the growth of an individual, this vision of reducing consumption, making nothing, it is, in a way, offensive to the human intellect. So we have to find a way where we don’t kill ourselves with a model which is sterile.”

Of his own role, of the boss who inherited the top job, he is thoughtful too. “Never separate privileges from burdens, you are just born there, and you have to take what that means,” he muses. “The point is, what are you going to do with that? Absolutely I am privileged. I can think, I can do things. Does that bring responsibility and burdens? That is the question.”

For Costume Parties Only – AUSTRALIAN FINANCIAL REVIEW

gatsby

AFR | January 2013

by Marion Hume

Now that the brouhaha about The Great Gatsby has settled — at least until it ramps up again for movie awards season — shall we take a moment to examine its sartorial legacy? As in, does it have one? Or does it not? You’d think the answer would be easy. Count the glossy pages devoted to “Gatsby style” in the past months. But is there now a taste for flapper dresses in a shade I still like to call “Queen Mum mauve”? Have oyster satin pyjamas moved from boudoir to street? For gentlemen, have pink suits taken off? The answer — to all — is no.

What is beyond reasonable doubt is that double Academy Award-winning costume designer Catherine Martin is on track for her third Oscar, for her fearless mixing of the historically accurate with the utterly contemporary. But when the looks filter down, what we have is fun, not fashion. The reason ‘20s style is the perpetual party theme that is so easy to do — with something spangly, a gold T-bar shoe and a cheap wig. Almost every woman looks like she’s having a good time when you add a feather boa.

A few years ago, I was reminded of the power of ‘20s dressing thanks to Eyjafjallajokull. Remember the volcano erupted? To cut one of my all-time favourite stories short, I was halfway through airline online check-in when I realised I needed a swift plan B to reach Venice. I hitched a ride on the Orient Express, a fun-filled flapper heaven (other than for me: I didn’t have time to theme-pack). The only mirrors on board are make-up sized, which means no one has a full-length view. Everyone thus dresses how they think they would like to look and, thanks perhaps to some dry martinis, everyone looks lovely. Not fashionable, but superbly theme-party lovely.

What is lovely is how loudly Catherine Martin has acknowledged the roles Tiffany & Co, Prada and Brooks Bros played in her overall costume creation. When she brings her Oscar count to a trifecta, I’ll wager that, once she’s effusively thanked her collaborator in life and work, the film’s director Baz Luhrmann, she will name-check all the above. By so doing, Martin will be acting more than graciously — she will be setting right a wrong done when The Great Gatsby last garnered an Oscar, in 1974. If you recall that version at all, what you’re most likely to remember is Robert Redford’s clothes (Mia Farrow’s Daisy is a more misty memory). Yet when costume designer Theoni Alderedge caressed her Oscar at the podium, she did not thank Ralph Lauren, an omission that made clear the attention he had been getting for his suits had got right under her skin.

Aldredge was not the first costume designer to neglect to thank the input of fashion designers. When Edith Head collected an Oscar for Sabrina (1954), she seemed not to recall that French couturier Hubert de Givenchy was responsible for the new neckline that so flattered elfin Audrey Hepburn, igniting a trend. Givenchy didn’t stake his claim to the “Sabrina neckline” until years after Head’s death, even though those who’d worked with her at Paramount Pictures had, by then, confided that the costumes had been made up from Givenchy’s sketches.

As to the current Gatsby changing the way we dress, I doubt it. But acknowledging that you need creative collaboration to make something great? Well, that’s bang on trend.

Bespoke Luxury Summit brings fashion icons together in Sydney

3bespoke20139Bespoke Luxury Summit brings fashion icons together in Sydney

The Australian Financial Review | May 2013

For me, fashion is always about vision. That doesn’t fit in a basement, no matter how snazzy the chandeliers. When the idea of an Australian Financial Review luxury business conference was first mooted, the least interested person was me. Nothing inspires me less than the thought of spending an airless day listening to guys in ties drone on to a backdrop of PowerPoints. Maybe – if the facts are fascinating and your business is finance or mining – that floats your boat.

To succeed we had to be bold. So the AFR Bespoke Luxury and Fashion Summit, held on Thursday, was inspired by the most audacious example, the Sydney Opera House. That had to be our venue. It is, after all, the most triumphant example of what can be achieved when talents from many ­disciplines come together with a shared ambition to be outstanding.

From the building itself came the theme of the day: creative collaboration. It could have been a boring box on Bennelong Point had not the star architect of the 1950s, the Finn Eero Saarinen, dared to defend the startling submission by a little-known Dane, Joern Utzon. We had to provide a forum for new thinking; the Opera House stands up thanks to the determination of its engineer, Ove Arup, to think outside the box.

The image of the fashion designer issuing edicts from an ivory tower is long gone. Today, the world of fashion and luxury is collaborative, across all manner of disciplines. At Bespoke, Parisian Ramdane Touhami – a marketing genius who claims not to like marketing – told stories of how he reaches back into history to find products for today. Photographer and Aquabumps founder Eugene Tan, who hails from Bondi Beach, recounted how he chucked in the desk job, picked up a (waterproof) camera, dived into the surf and now sees his images on Speedo swimwear and thongs by Havaianas.

Design today is about teamwork, exemplified on stage by the handsome lads from Saturdays Surf NYC, who like Tan, chucked in desk jobs and built a surf brand in the unlikely location of Manhattan. Making things look easy is one of fashion’s best illusions, yet this global industry is built on long hours and considerable brinksmanship, even though millionaire jeans genie, Jeff Rudes, of J Brand, made it all sound so easy.

In the run-up to Bespoke, some people asked me: “Why now?” “Why here?”. To be blunt, that just sounded like the old cultural cringe. Why not now? Why not here?

Sydney is a shiny city of fresh thinking and new beginnings – literally, as the drills make the ground shake at Barangaroo – and we are on the brink of a new era. A city once on the outer edge is perfectly positioned as luxury’s modern metropolis-on-the-ocean. ­Global economies have shifted. Our isolation of old has been replaced by a central position in the trade maps of a new world, a reason why I was also delighted to welcome to the stage, from Hong Kong and Shanghai, Regina Lam and Lisa Chang, who advise luxury goods companies on how to break into China.

While the international speakers who had travelled the furthest were fascinating, I suspect Kiwi designer Karen Walker was the most surprising. Could she be the first person from fashion to enter political office? She was enormously compelling.

Yet Bespoke was not about that old model of “people from over there telling us what to do over here”; instead it was about the transfer of knowledge in both directions. On that, it was important to remind everyone of the raw luxuries of Australia. We may not be Paris – the undisputed capital of fashion – but we are right at the world’s luxury source.

Sydney’s industrial architecture of massive wharves stretching out into the water remind us this city, this nation, was built on a sheep’s back. Yet perhaps we overlook the ongoing role played by wool in the luxury business. The superfine suits by Ermenegildo Zegna and Dunhill, robust yet light and with unmatched recovery thanks to the finest microns of yarn, are – always – of Australian wool. So are the rigorously fitted dresses with which Victoria Beckham has redefined modern business attire for women across the globe.

For the wealthy woman in Beijing considering the purchase of an Hermes Crocodile Birkin or the one in Paris who desires a Victoire de Castellane opal ring from Dior, the trail starts here. The sunburst yellow diamonds of Tiffany & Co hail from the Ellendale mine in the Far North West, the peerless pink diamonds in the creations of Bollywood jeweller Nirav Modi come from the Argyle mine, and from out in the Arafura sea, beyond the tin-roofed town of Broome, come the lustrous south sea pearls that find their way into the creations of the best jewellers of Place Vendome.

Which brings us back to Paris, a city which has its eye on us. A few weeks ago, the world’s largest luxury group, LVMH – which is helmed by the richest man in France, ­Bernard Arnault – took a stake in RM Williams. Some were perplexed. What could the chic French want with work boots worn here by the boss and the jackaroo?

One word – macho. The French might have the lead on romance, but when it comes to footwear, a bloke wants to look like a bloke. Australian brands like RM Williams promise a deeply male authenticity, which, (especially) to the purveyors of luxury looking to sell menswear into China, is as desirable as our diamonds. The aim of Bespoke was to inform and inspire; a reason I fought (against nail-biting time constraints) for the work of fashion photographer/filmmaker/web publisher Nick Knight– to me, the greatest image maker of our age – to be projected up on three vast screens. Accompanied by fashion icon Daphne Guinness singing opera, the film left some in the stalls perplexed, but for those up in the cheap seats – 400 students – it was the session they told me they loved the most.

For me , what I hope was the main takeaway of the day is that, to be truly stylish, we have to make fashion more fair. Lessons must be learned from last month’s tragedy in Bangladesh. Women (and it is almost always women) must not be enslaved, or lose their lives in a locked factory with insufficient foundations, so that we can get a “bargain”. As Simone Cipriani of the UN Ethical Fashion Initiative put it, “I am not saying everything should be expensive – times can be tough, even in Australia – I am saying be fair and buy well. Fashion is never, ever to die for”. The luxury world’s most important creative collaboration is with those who did not appear on the Opera House stage – the workers who make the clothes on our backs, the bags in our hands. The best fashion companies, such as Hermes, have had corporate social responsibility embedded in what they do since long before anyone in fashion talked about CSR. Today, the world’s third biggest luxury group, PPR (being rebranded under the name Kering), is being recalibrated, to a deadline of 2016, so that its P&L becomes an EP&L – with environmental and ethical impact included in the bottom line.

I am far removed from the ethical hippy tree-hugging type. I work within the world’s most glamourous industry. Yet my driving ambition for Bespoke, always, was to use one of the world’s most celebrated stages to shift the needle. Maybe, just maybe, we did that.

Bespoke, May 16th, Sydney Opera House; Opening Address

Good morning everyone.

Welcome aboard Bespoke.

As you took your seats,  you saw a visual celebration of Australia’s raw luxuries.

We may not be Paris – the undisputed capital of fashion – we ARE right at the world’s luxury source.

Let’s start on Sydney Harbour. The Australian Financial Review is headquartered at Pyrmont,  on land once sold for a gallon of rum to Captain James Macarthur.

Sailing on the Second Fleet, it was Captain James Macarthur who brought the first merino sheep to Australia.

Industrial architecture – the massive finger wharfs stretching out into the water – reminds us that this city – this nation – was built on a sheep’s back. Yet perhaps we overlook the vital role played by wool in fashion today.

Superfine suits by Zegna, Paul Smith, Burberry?

Always Australian.

Dion Lee reached the finals of the Woolmark awards in London, where one of the judges was Victoria Beckham, whose designs – in Australian superfine – have re-defined what women wear in the boardroom.

Our ancient island continent is rich indeed. For the wealthy woman in Shanghai considering the purchase of an Hermes Crocodile Birkin or the one in Paris who desires a Victoire de Castellaine opal ring from Dior; the trail starts here.

There’s Australian gold, sunburst yellow diamonds from Ellendale and from out beyond the tin-roofed town of Broome, in the sparkling Arafura sea; Pinctada maxima – the shells the size of dinner plates, south sea pearls lustrous to behold. These greenest of gems which thrive only in pristine waters – become jewelled creations by Paspaley, Kailis and  Harry Winston and Tiffany & Co on New York’s Fifth Avenue.

Our mineral wealth inspires our artists. In 1983, Jenny Kee created Opal Oz which Karl Lagerfeld used in his first ready-to-wear collection for Chanel.

In 2007, Gloria Pet-yar-ee’s art became “Gloria’s Dream”, a silk scarf for Hermes.

Just a few weeks ago, Zegna revealed a collaboration with Dorothy Nap-an-gardi, whose artwork, Salt, was incorporated in to the menswear collection.

Then there’s the Argyle Diamond mine. Argyle’s peerless pinks find their way into the hands – or actually, the tweezers – of only the world’s finest jewellers – the Australians celebrated in the Beyond Rare brochure today – with others around the world including Chow Tai Fook in Beijing, Nirav Modi in Mumbai and Van Cleef & Arpels on Place Vendome… which takes us back, again, to Paris.

…A city which has its eye on us.

A few weeks ago, the world’s largest luxury group, LVMH – which is helmed by the richest man in France, Bernard Arnault – took a stake – through its investment arm – in RM Williams.

Some of my business colleagues at the AFR were perplexed. What could the chi-chic French want with work boots worn by everyone here, from the boss to a jackaroo?

One word – macho.

The French might have the lead on romance, but when it comes to footwear, a bloke wants to look like a bloke.  The appeal is somewhat like our actors – Russell Crowe, Hugh Jackman, Joel Edgerton, Sam Worthington, Jason Clark – we send em out tough and rugged.

Equally, Australia brands like RM Williams promise a deeply male authenticity, which, to the purveyors of luxury looking – especially – to sell menswear into China, is as desirable as our diamonds.

Akubra is not for sale. This family firm just turned 100 and the whispers are that the hatters of the Outback have exciting plans ahead. They certainly have unusual customers – the second biggest market for Australia’s celebrated hats? It’s … Tibet.

Might a brand go global from here? The best-known luxury brands trace their roots back to hard work; Louis Vuitton made steamer trunks, Thierry Hermes was a saddler. So why not one from the land of hard yakka?

Still, it’s got to be said, we’re pretty good at relaxing too – and creating sand-between-the-toes chic which labels – such as Zimmerman – export to the world.

Australia today has one of the world’s most robust economies, thanks largely to a resource not connected to the fashion world; iron ore.

Yet we also breed entrepreneurs who are focusing – not – on what we can sell over there, but on what – they – can buy over here.

I’m talking about a sophisticated focus on inbound tourism aimed in particular at top-tier Chinese visitors.

Their expenditure in Australia is expected to top $9 billion by 2020.

Our isolation of old has been replaced by a central position in the trade maps of a new world.

Global economies have shifted and Sydney is perfectly positioned as the modern metropolis-on-the-ocean.

And what does the tyranny of distance mean anymore, anyway?

In a scan-and-shop digital age?

The theme of Bespoke is creative collaboration. The Sydney Opera House is stunning example of what can be achieved when talents, from many disciplines, come together with a shared ambition to be outstanding.

Today, fashion has to be collaborative if it is to fly. The days of the designer issuing edits from an ivory tower are gone. This global industry thrives on partnerships. Yet we must not ignore new paradigms. Where we must be bold is in ways that make fashion more fair.

So what does Australian luxury mean?

To me, it is all about encapsulating how we live, how diverse we are, this vast land and the blue sea.

In the past few days, it’s been a joy to welcome our speakers from around the world and to watch them, falling in love, as I did when I first landed here in 1996.

“Why can’t I live here?”

“Why can’t I live by the water?”

They’ve been saying to me, “Why can’t I live like you do?”

Sydney is a shiny city of fresh thinking and new beginnings.

Literally – in that, every New Year’s Eve, the world turns in this direction and watches as fireworks on the Harbour Bridge illuminate the Opera House sails.

Our first speaker is the creative director of a brand which has a direct relationship to The Sydney Opera House.

Please welcome – in the brave and bold position of walking on first – Ana Maria Escobar, the Creative Director of Oroton Group.

Dream Weavers – AUSTRALIAN FINANCIAL REVIEW

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AFR | May 2013

by Marion Hume

What constitutes fashion? That’s what I’m pondering while standing out in the Red Desert holding a handmade basket trimmed with emu feathers. Could it look good upended as a hat?

The Tjanpi Desert Weavers (pronounced “jumpy”, it means “grass”) make baskets – amazing, extraordinary, original baskets of fistfuls of spinifex. They embellish the baskets with skeins of vibrant wool, feathers and seeds. They also create toy animals in colours not seen in nature; but then I’m learning that the artisans of Australia’s Western Desert see nature in an entirely different way than I do.

I’m not a “clutter fan”, nor do I tend to buy souvenirs. Yet I find myself tempted by both the basket I want to put on my head, and what might or might not be a lizard. Maybe it’s a duck? The Tjanpi women make all sorts of animals, inspired by those that inhabitat a vast sweep of South Australia, WA and the Northern Territory, but also by those they have seen seen on television. A penguin, imagined in local grass, by an Indigenous woman living in one of the world’s most remote communities is a creature to behold.

The Tjampi ladies are spread across an area exceeding 350,000 square kms — bigger than Germany — yet they are both global and local. Their favourite material is raffia, which comes only from Madagascar, the island which hangs like a tear off the East Coast of Africa. This discovery reminds me why fashion is such a great beat. You and I speak one word of Malagasy (raffia) although perhaps unlike you, I’ve been to Antananarivo, that nation’s capital. There, 25 years ago, I met a real-life spiderman called Simon Peers, whose ambition was to rediscover the lost art of “milking” spiders to use the skeins to weave cloths of (natural) gold as had been done hundreds of years before. Last year, he achieved it with a dazzling drape exhibited at London’s V&A museum. (Every spider who contributed had been released at the end of each working day – none the worse, Peers believed – although we agreed, with aggressive hairy spiders, how could you tell?). Now, here I am, in the Red Centre of Australia,  twiddling with a piece of raffia sticking out from a basket woven by an indigenous woman and recalling how half way across the world, on the island raffia hails from, the bizarre ambition of an eccentric Englishman lead to the creation of a thing of beauty and how with this basket/hat, another fashionable thing of beauty could be born.

Maybe one’s thoughts kangaroo-hop under the vast desert sky because the next thing I’m thinking is how complicated some of the names I have to learn to spell as a fashion reporter can be. Tjanpi is easy and with a lovely zing to it, however I have to check the website before I write here that the weavers are Ngaanyatjarra Pitjantjatjara Yankunytjatjara. I learn that their ancestors make circles of grass on which to balance whatever they needed to carry around on their heads, so I think there’s a millinery precedent.

I’ve come to Alice Springs to catch up with Krystal Perkins, who helms the Australian Indigenous Fashion Initiative, which launched at the AFR’s Bespoke last May and will celebrate indigenous creativity with a show in Sydney next April. Tjanpi hats? The challenge is, what with the heat, December to March, they may not be ready for the inaugural event. Yet even if we have to wait – and “wait lists” are, after all, very fashionable – with a few creative tweaks, we could be on to something.

I learn another new word;  “Tjarpa!” “Put it on!”

All That Baz – The Telegraph

All That Baz

A new film of The Great Gatsby recreates the glamour and decadence of the Prohibition era. Marion Hume meets the director Baz Luhrmann on the set, where — as in the novel — reality and illusion collide. 

The Telegraph | April 2013

The Great Gatsby is a slender book. Yet you can be certain of a sweeping epic of a film in May. In F Scott Fitzgerald’s introspective novel, every utterance is weighed. This is not how things work in the world of Baz Luhrmann. You don’t even get through the question, ‘When did you first read the…’ before the 50-year-old director who brought us Strictly Ballroom, Romeo + Juliet and Australia is in full flow.

‘I was on my break after making Moulin Rouge, on the Trans-Siberian, and I don’t want to bag out Mongolia, but it was a bit lonely and that’s when I decided, I have to read The Great Gatsby. It was un­believable! This was written when jazz was around and parents were arresting their children and putting them in court because they were so out of control. The orgy of money and booze! Only yesterday women were wearing hems down to their ankles and now they were wearing underwear as clothing!’

This, in Luhrmann-land (a magical place to be), counts as a short soundbite. Just as he makes films that seem to draw their megawatt dazzle straight off the mains, so does Luhrmann himself seem powered by an extraordinary voltage.

We are meeting in a mansion on the East Coast of the United States, where a wild party is in full swing, the bandmaster is spinning like a top and louche ladies are lounging on lilos shaped like floating zebras in a floodlit swimming pool. Beyond the garden, stumbling stragglers are enjoying their own inebriated merriment down on the beach. Way out in the distance a green landing light blinks from a dock. ‘What is Gatsby? What is a gangster? Who’s good? Who’s bad? Once you realise that everyone’s living a bit of a lie, then everyone finds it easier to live a very big lie. This…’ Luhrmann says with a vast sweep, ‘is the Prohibition. Just look at those bottles of Moët!’

While the Moët is the real McCoy, we are not, of course, at Jay Gatsby’s sumptuous home. Actually, we’re not even in America, but in Sydney, on one of the biggest sound stages in the world. A few miles across town, smack in the centre of one of the grittiest inner-city neighbourhoods, stands a real mansion (rather than one of putty and paint), called Iona, the headquarters of the global empire that is Bazmark Films. There, alongside those involved with Gatsby, another team is working on the live stage show of Strictly Ballroom, the 1992 film with which Luhrmann did nothing short of change the way more than 40 nations watch Saturday night television. It’s true – the BBC’s Strictly Come Dancing (and Dancing with the Stars, as it is known in other markets) was inspired by his love story of a gallumphing girl transformed in the arms of her dance partner.

‘A life lived in fear is a life half-lived,’ was the mantra of that film, which marked its then 29-year-old Australian director as one to watch. It remains the motto of Bazmark, and certainly taking on Gatsby is the act of a fearless man. To Americans it is something of a sacred text: it has been filmed five times before (as a silent movie in 1926; in 1949 starring Alan Ladd; most lusciously with Robert Redford in the lead role in a 1974 version with a script by Francis Ford Coppola; it was filmed for television in 2000 and again, with a modern twist, as G in 2002). Adding to that, Luhrmann is amping up the sexual tension to a hip-hop soundtrack by Jay-Z, and he is filming in 3D.

‘I just hope that we open the door to a new generation and we tell the story well,’ he says. ‘3D allows you to see awesome actors in the prime of their career going at each other. For me, it’s about watching actors act.’ He pauses. ‘The special effects look pretty good, too!’

The Great Gatsby follows a young Midwesterner, Nick Carraway (played by Tobey Maguire), as he arrives in Manhattan in the wild spring of 1922, at a time when the bond market is rocketing, boot­leggers are thriving and morals are loosening. He rents a house in Long Island, next to the mansion of a mysterious new-money millionaire, Jay Gatsby (Leonardo DiCaprio), and across the water from the old-moneyed – and unfaithful – Tom Buchanan (Joel Edgerton), married to Carraway’s cousin Daisy (Carey Mulligan). He quickly gets caught up in a world of arrogant privilege and bears witness to its tragic consequences.

To the edge of the party stands the host. On cue he turns to face the camera. ‘I’m Jay Gatsby. I’m sorry, Old Sport, I thought that you knew that,’ DiCaprio says to Tobey Maguire. The pair do take after take. To keep things fresh, Maguire starts feeding deviations on the script to his friend, but with 3D, every possible camera angle is covered, and rudimentary lip-reading reveals his ad libs are rude. (‘Ah,’ Maguire says, chastened, when we meet later, ‘you saw?’) Yet DiCaprio is flawless. He turns, dazzles, holds a beat, then says again, ‘I’m Jay Gatsby.’

The subtitle of the novel, written in 1925, was ‘The tale of a man who built himself an illusion to live by’. As an actor DiCaprio has proved himself a master of the illusion that is movie-making, ever since, as an already-seasoned performer of 18, he almost stole What’s Eating Gilbert Grape? from Johnny Depp. DiCaprio has since become a screen star so consistently outstanding (he has been nominated three times for an Academy Award, for Gilbert Grape, Blood Diamond and The Aviator) that it is beginning to look like bad manners that he has never received an Oscar.

As we learn in the novel, Gatsby, born James Gatz, is a poor boy who has willed himself wealthy to get the girl he has always loved, and is now the subject of endless speculation. In fiction, strangers trade Gatsby stories; outside in the long, hot Australian summer of filming, it is ‘Leo’ who is the fodder. Girls hold vigil where he is alleged to be staying. If he appears in public, there’s a feeding frenzy; if he doesn’t, the paparazzi seek him here, seek him there, perhaps egged on by some sense of entitlement – of a film budget rumoured to be AU$120 million (£82 million), some $50 million is being funded, indirectly, by the Australian public in the form of tax concessions.

Even my silver-haired aunt has a Leo story. Her dreadlocked surfer-dude handyman disappears for weeks, only to come back looking as sleek as an otter because he has landed the job of Leo’s body double. This proves a useful barometer for gauging if the star is on set or has left town: when DiCaprio, a committed environmentalist, headed off to visit the widow of the Crocodile Man, Steve Irwin, Auntie Jean got her lawn mown.

On set, too, it is DiCaprio about whom everyone is curious. Very few international reporters have been allowed access. ‘I wonder if we’ll meet Leo?’ the reporter from Munich whispers. ‘I hope so!’ swoons the one from Spain. Yet as we walk between sound stages, DiCaprio, who, unusually for a film star, is far taller than you’d expect, walks directly towards us. He neither evades nor engages. Extraordinarily, only two of us even register that it is him.

When a novel is loved, the challenge is to make a retelling sizzle. The executive producer, Doug Wick, secured the rights for Luhrmann, who, he believes, will make a story so many people know by heart feel fresh once more. ‘If a young person sees this, they better think it’s a cool party. Baz knows how to throw a party,’ Wick says.

Luhrmann’s given name of Mark was ditched not long after he left Herons Creek, a dot on the map of New South Wales where his father ran the petrol station and the cinema. The boy became the man who maintains an Outback-scaled theatricality. When Baz and his costume and production designer wife, Catherine Martin, married on the stage of the Sydney Opera House in 1997, legend has it that the celebrant descended by zip wire.

An Australian in a beanie hat shuffles up. Joel Edgerton snared the role of the entitled and athletic Tom Buchanan after Ben Affleck pulled out when his passion project Argo got the green light. When Edgerton (recently seen in Zero Dark Thirty) met Luhrmann the director gave him a copy of the book. ‘I’ve never been a big reader in my life. I don’t hold books as precious as a lot of other people do,’ Edgerton says. ‘I dropped it into my bag and went to meet a friend and I was like, “Baz gave me a copy of the book,” and my mate said, “Give me a look at that.” And it was a very, very special copy, which I didn’t understand all that much – you know, when books are printed and what edition they are – and then I felt terrible that I’d shown such ignorance or arrogance.’

Edgerton must project both – as well as the faintest hint of a heart – in the role of a hard-muscled, flinty, white supremacist whose other girl is Myrtle Wilson (played by a fellow-Australian, Isla Fisher), the blousy bride of a garage mechanic. ‘Tom’s socio-economic background is different from mine, although I do plan one day to be as rich as Tom Buchanan,’ Edgerton says, laughing. ‘Working with Baz, he’s basically Wikipedia. He provides you with all the doors and rooms and avenues and pathways to understand the world from etiquette to language to design to everything else.’

Edgerton (of Bankstown, NSW, far removed from posh) has grasped the differences between old money and new wealth. ‘Have you seen my house yet? Make sure you wipe your feet. My house is like the White House. Gatsby’s house is like Disneyland, all about the glitz and glamour, and mine’s all elegant and pure. And then Myrtle’s apartment is like my Nana’s been decorating. On crack. It’s the tackiest little apartment you’ve ever seen. Yes, Tom likes shagging her, but every time he walks in he looks around and goes, “Oh, God, not another ornament.”’

Outside on the lawn, where the air is heady with the scent of roses, a lithe girl in an oyster satin trouser suit is casually swinging a strand of pearls. ‘I have some beautiful rings, too,’ she says, extending her hand by way of a hello. The character is Jordan Baker, a golf pro who has an affair with Carraway; the actress is Elizabeth Debicki, an ingenue straight from drama school. ‘Baz saw me and he asked me,’ she explains with Jordan-like nonchalance.

Scott Fitzgerald was a customer of Tiffany & Co, the most famous jeweller of the Jazz Age. Thus despite it being highly unusual and fraught with risk to use real gems on a film set, Catherine Martin spent months working with the company to reissue a few original 1920s designs and to come up with others with an Art Deco feel. ‘There’s something about knowing that they’re incredibly expensive. It makes you move your hands differently,’ Debicki says.

While the rest of the little press posse goes back to Gatsby’s house, I sneak off to meet Charlie – no other name is given, and when I notice his muscles, I dare not ask. After the double-locked doors, past the CCTV cameras, Charlie opens a safe like a pro, slips on black cotton gloves and starts opening Tiffany-blue boxes. ‘See here, Daisy got this when she was a little girl,’ he says, cradling a silver locket in his enormous hand. I’m rather more taken by what Daisy gets as a grown-up. There’s an exquisite bejewelled brace of feathers on a plaster-pink ribbon. ‘It sits, like this, on her head,’ Charlie says, demonstrating on himself, somewhat incongruously. ‘It is in what will become a famous scene, where she’s standing in the sun, looks across and sees Gatsby.’

Two days later I return to catch up with Catherine Martin. It is now December 22, steaming hot outside and tense indoors because everything must wrap by lunchtime if Carey Mulligan is to make it back to England for Christmas Eve. ‘Fine jewellery is called fine jewellery for a reason,’ Martin starts. ‘Case in point: Daisy’s headpiece. It’s an archival piece that was made in the late teens. And I thought that was perfect, it could almost have belonged to her mother and then she gets it. It has been remade by Tiffany, but we also use genuine pieces.’

One of these is a jabot pin carved from rock crystal embellished with onyx and diamonds. It is among Tiffany & Co’s most treasured artifacts, and it is Charlie’s main job to protect it. Yet when Jordan Baker meets Nick Carraway she shows off the precious pin stuck casually into her hat. Among the many pieces that have been created specially for the film are cufflinks, a signet ring and the silver handle of a cane, each of which carries Gatsby’s monogram of a daisy, his permanent aide memoire for the reason he is so passionate about the trappings of wealth: because he believes the girl he loves requires them.

Martin’s unbreakable rule has been, ‘Never one feather only. This is not a flapper-themed 21st-birthday party. My aim,’ she says, ‘is to express the true nature of the period through an eclectic combination of things that have a real point of reference.’

This does not mean that she is a stickler for historical accuracy. Part of Martin’s genius (she has won two Oscars, after all, one as production designer, the other as costume designer, both for Moulin Rouge) is how she mixes modern pieces that reference the past in order to make that past seem current. ‘You can’t live your life in fear of the fashion police,’ she says as we flick through racks of delicious dresses by Prada.

‘You have to do what’s right to tell the story and what you believe makes an ethereal moment.’ Like those inflatable zebras in the pool, I say, thinking back to how the eye-popping stripes added even more verve to the party scene. She stops in her tracks. ‘Leonardo was saying to me the other day, “Those zebra lilos didn’t exist,” and I said, “Yes, I have a picture of them.” Here it is.’ (I take the photocopy, glad that Leo and I have at least connected somehow.)

As I leave, I spy Carey Mulligan, slumped on a chair as her final scene is set up, wearing a breathtaking crystal-encrusted Prada party dress with a hideous pair of Crocs. The clock is ticking. I ask her if the Tiffany rock on her finger has helped her to ‘find’ the flighty, beautiful Daisy? ‘I do find myself staring at her ring,’ she replies. ‘I mean, I would never spend more than £100. I would never in a million years imagine actually owning this, so it does throw you into that world. Have you met Charlie who follows me around? The whole notion of Tom and Daisy is that Tom seduces her and wraps her in jewellery. He contains her with his money. They have become a couple because she wanted a great sense of wealth and superiority and he ensnared her with these things.’ She twirls the ring on her slender finger. ‘You feel the weight. In the scenes between Daisy and Gatsby, the engagement ring Tom gave her becomes such a weighty thing.’

In the end, Mulligan will catch her plane. DiCaprio will leave town and my aunt will once again have a gorgeous garden. ‘So we beat on, boats against the current, borne back ceaselessly into the past,’ is how Scott Fitzgerald ended his finest work. As to how Luhrmann ends what promises to be his – and does so in 3D – remains a mystery until next month.

The Great Gatsby is out on May 16. Tiffany’s Ziegfeld Collection celebrates the company’s collaboration with Warner Bros and Bazmark Films on The Great Gatsby (tiffany.co.uk)

Highfliers – AUSTRALIAN FINANCIAL REVIEW

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AFR | April 2013

by Marion Hume

It was the best runway show held on a runway. Well, to be accurate, it ties as my joint favourite of only two fashion shows ever shown on a runway. I’m using the Australian sense of that word (a long straight strip on which planes land) as opposed to the American, where it also means the thin strip catwalk models swank down.

The first runway show I saw was some twenty years ago when the brainiac of fashion, Hussein Chalayan, revealed a conceptual collection called “Beyond False Equator” illuminated by aircraft landing lights. Great shows stick.

The other is likely to remain front-of-mind to Australians for years to come, given it began with the roar of jet engines and then out came the new Qantas uniforms. We all know Qantas is NOT the national airline (the people don’t own it) but when it comes to distilling the modern spirit of chic, sophisticated, multifaceted Australia, frankly, Qantas nailed it.

You don’t need me to describe the trench coat, the slender dress, the shorts for the baggage handlers – by now, the images are everywhere. After decades being unknown except to the tight, top-tier of the fashion world, Melbournian, Martin Grant (a long time resident of Paris) who Qantas hired as the designer, at last needs no introduction – although he is hardly what you would call an overnight success.

I grabbed an aisle seat a few rows back (always my preference), in amongst flight attendants who were seeing what they will wear to work for the next decade for the first time. “Loving the Qantas red with the hot pink!” the woman next to me exclaimed, not to me but to herself, in affirmation that she felt her pride in her job sweeping back back. Clothes can, you see, be powerful. The best uniforms can unite a workforce in a common goal.

You get it that my verdict on the Qantas uniforms is excellent when it comes to style but top marks to in terms of the politics of business, which can be very turbulent.  Habitually, when corporations collide with fashion, the results end up ugly. Corporations have what I call an “Auntie Mame” view; they come to those funny people in fashion for glamour, yet want it for a buck in cheap synthetics. Surprisingly perhaps, fashion designers tend to tone things down yet they want beautiful fabrics and everything in a tiny size. Then it goes to committee where there’s an uneasy compromise, especially when the resulting designs are scaled for the climates of 5 continents and in sizes 2 to 22.

In addition, when corporates call the fashion world, usually, they are after a star, a personality who can be rolled out like a camp court jester. Martin Grant is no performer. He is quietly spoken, determined, diligent and has built his business one client at time. As a result, he knows where the bumps are and how to plan for them.

There are bumps ahead for the global aviation industry in the sky and on the ground. Yet Qantas can certainly tick one box; for motivating its far flung global battalions in a modern way. The era of the trolley dolly is over. It’s not about marrying the pilot or the guy in seat 1Aand the new Qantas uniforms signal pride in one’s career.

Martin Grant told me it was pressure from the flight attendants that persuaded him to add the gloves, the hat. “Too right,” say my friend Suze, who flies domestic for Qantas. “I’m in my 50s. You don’t get much attention. But in that outfit, I can’t wait to see the heads turn as we march through the terminal”

Call this lift off to a new and stylish corporate dawn.

Jeans Genie – Australian Financial Review

Jeans Genie

J Brand founder Jeff Rudes wanted to create the perfect pair of jeans. Now, as Marion Hume writes, he is turning the denim brand into a fully fledged fashion label.

The Australian Financial Review | March 2013
Subsequently published in Business of Fashion

Question: What do the queen bee of fashion, the future queen of the realm and the longest-reigning king of rock ‘n roll have in common? Hint: it is not a label you can see on the back of their jeans. This is because J Brand, jeans megalith, a phenomenon so extraordinary it has actually changed what “jeans” means, does not slap a big label on your behind. Call these discrete jeans. If you are old school and right now, in your mind’s eye, you are seeing blue, scratch that. That is not what the editor of American Vogue or Kate Middleton or Mick Jagger are looking for.

Anna Wintour is, one might surmise, exacting aboutwhat she puts on to her slender form. The Duchess of Cambridge faces a long lens even when she pops out to walk Lupo the dog. As for Sir Mick, he embraces the limelight in pants too tight to be decent on any other man about to turn 70 – and he likes it.

Every fashion editor I know wears J Brand. Every movie star – no, really, find one who doesn’t – wears J Brand: Ryan Gosling, Julianne Moore, Amanda Seyfried, Sarah Jessica Parker, Mad Men’s Elisabeth Moss. So does Rihanna.

How can you tell? That’s when it gets harder. J Brand sells more than two million pairs of jeans a year, yet somehow manages to seem niche in a manner that has most of the other jeans giants scratching their heads.

It is easier to start with what these jeans are not, than with what they are:There are no rhinestones across the buttocks, no signature stitching on the rear, no big envelope pockets, no weird holes, no other identifiable features. The genius of Jeff Rudes, when he set up J Brand back in 2005, was to see the jean not as a vintage item or a homily to Home on the Range or as a grab-attention item, but as a style staple, the central skinny anchor to a fashionable silhouette.

That these are “fashion” jeans not “designer” jeans – despite the input of cutting edge fashion designers Christopher Kane, Hussein Chalayan, Proenza Schouler as collaborators – needs to be explained. For that, let’s whizz backwards. Jeans were born in the USA. Yes, denim comes de Nimes, from the town in France where indigo dye was pioneered. But it was out west, in the days of the great American pioneers, that an Ashkenazi Jewish merchant named Levi Strauss met a tailor from Riga, Latvia, and fronted up the cash for the latter’s smart idea to make work wear more sturdy by adding metal at the pressure points. The tailor’s name was Jacob Davis, which just goes to show that history favours the investor.

Along with Levis have come as many cowboy brands as you’d find on a cattle ranch. Then came “poor little rich girl” Gloria Vanderbilt, the face – or more specifically, the arse – of the first true designer jeans. As a teenage Brooke Shields was claiming that nothing came between her and her Calvins, over in France, Marithé and Francois Girbaud were throwing pumice stones into the wash and the Japanese were tooling up, as were the Dutch with GStar.

Let’s surge forward now, past sass & bide and Ksubi, and behold something dark and not remotely casual Friday: a “premium” jean. Jeff Rudes, a handsome silver fox in his mid 50s, is a jeans guy. He launched his first jeans line in New York when he was 18, sold it, moved to jeans manufacturing hub Los Angeles, launched another line, sold it, became the king of private label making jeans for other people, stopped, and with a former girlfriend came up with what seemed a very novel concept: jeans that weren’t washed or paint-splattered or destructed or possessed of screamy branding or so baggy you could camp in them. The vision was for clean jeans with the least likely name (the J stands for Jeff). Angelina Jolie liked them.

Then, in 2010, J Brand gave us a non-denim, skinny cargo pant. They sold 300,000 plus pairs of the Houlihan, then discontinued the style while addicts around the world were howling for them. This, ladies and gentlemen, is the fashion business.

There’s a slight delay in my meeting Jeff Rudes. As my plane lands in LA, his takes off, unavoidable as he is needed in New York for the press conference to announce that the company, whose 2011 net sales were approximately US $124million, has been acquired by the Japanese fashion giant, Fast Retailing. The world’s fourth largest apparel retail company owns labels such as Helmut Lang and Uniqlo and generated global sales for the last fiscal year of ¥928 billion ($9.8 billion). Fast Retailing acquired an 80.1 per cent stake, meaning that Rudes, when I do meet him, is a very happy, very wealthy man.

As Rudes is heading back on the red eye, international sales manager Robert Brown invites me to dinner at Soho House, West Hollywood. We are waiting for the barman to fix our eastern standard cocktails before taking our seats when a man walks in, eyes Brown’s J Brand-clad legs and utters the line: “Are those Tylers? Aren’t they great? I’m wearing the ass out of mine.” I wonder if I have stumbled into a cult.

The postponed interview means time to do significant market intelligence checking out the brand’s positioning (which, yes, translates as hanging around in several smart malls and in Barneys New York on Rodeo Drive). I observe how much the selling of jeans has changed. For women, jeans are now, solidly, a fashion item. Men have taken longer to change gear, simply because men are so brand loyal. When I ask Rudes later who he wishes would switch to J Brand, he bats back: “Brad Pitt”. The PR cuts in: “Brad wears them, Jeff. Remember, riding the motor cycle?”

We meet in his office in downtown LA (worn wood floors, huge American flag), where I am transfixed by a pin-board full of thank you notes from famous people, but there’s no time to linger because he’s heading down to the factory below. J Brand is headquartered just off a freeway ramp in an area best described as gritty. Besides this factory, there are five more, at capacity, producing premium jeans for J Brand, within a
two-kilometre radius.

Rudes rubs his hands over bolts of denim. He gives an impassioned speech on the importance of ironing, transfixed as a big guy tackles a seam: “You couldn’t do it with a machine, you wouldn’t be able to press these seams and keep them apart and the distance from both equal. You could easily buy a machine but you lose the integrity.”

The factory is unusual in that the majority of workers are men; the tailors, the pressers. That they just do their thing while the boss is nearby indicates he is nearby all the time. Back upstairs in his office, Rudes is charming, engaged, yet you do get the sense that he wishes there was a trap door under his chair that could just flip him back down to where the action is.

As to the big new business action, he is excited. “We’ve moved very slow and cautious,” he says. “That’s why it took eight years when most brands would have [expanded] sooner. We are very focused on what we are doing.”

The expansion includes pumping up a full ready-to-wear line – tops, coats, jackets – launched quietly last year, with creative director Donald Oliver. From now on, that will be going at full bore. “Now everything will move faster, because the market perception is ‘you guys grew up’.We will be seen as a fashion brand. There will be flagships, there will be growth.”

While other businesses rely on data, fashion fairy tales start with a hunch. The denim market is crowded, was crowded eight years ago when Rudes’ faith was with the opposite of what was “in” at the time. “For us, it was always about dressing a woman in a chic way,” he says. “I had experiences in the jean space and knew it was the moment to change.”

J Brand has pushed skinny as far as anatomically possible (ankle zips help). “We knew who was buying the jeans at the start. Itwas the fashion savvy girl. But aspirationally, we knew it would go more mass because what we saw was, when anyone tried on our jeans, she looked amazing. And who doesn’t want to look amazing?”

The big thing, he says, is jeans are emotional in a manner perhaps only paralleled, for women, by shoes. “I always tell my team we are really selling an emotion. That’s why women want to find a new great pair of jeans all the time, because if something can make you feel and look beautiful and feel sexy – not overtly sexy, but you feel confident and there are compliments – you can remember that.”

It seems Australian women agree with that. “We want instant fashion that looks amazing, fits perfectly, is of superior quality and affordable; J Brand is at the fashion forefront,” says Janine Edwards, head of Edwards Imports, which sells “literally, thousands” of J Brand jeans in Australia each year.

If you fly with fashion, you could die with fashion. Rudes showed considerable brinksmanship by halting the Houlihan juggernaut (search Houlihan on www.jbrandjeans.com and you simply get directed to the current hot style, no mention of discontinued or out of stock). He and his design team also took a punt on a daring combination: bright + skinny – not seen since the disco 80s. And when the catwalks got brighter, they were ready.

“I think it was fall 2010,” Rudes says. “We had bright on our line but they weren’t quite as bright. A light bulb went off and we did BRIGHT. You’ve gotta time it, you might have to store it, then you see how the designers are doing it and say ‘we are going to be part of it’.” But always, there’s the emotion: “When a woman picks up something new, there has to be that trust, ‘I know when I wear it, I look beautiful’.”

Way back in the hippie era, denim was alternative, suits were evil. In terms of sustainability, the story hasn’t quite panned out that way, given cotton is among the most rapacious crops in the world. Rudes faces the corporate social responsibility question with an honesty in admirable contrast to other jeans tsars, who waffle about interesting experiments making cloth out of nettles. “Organic cotton isn’t the difference,” he argues. “What is making a difference is we are transforming our laundries. Everybody is paying attention to the use of water and the chemicals that were being used around the world and should not be part of the manufacturing of jeans.”

Also grabbing attention: advertising campaigns. No boys in their underpants in laundries anymore. J Brand’s ad spend for 2012 topped US $1 million, including media buys in magazines such as Vanity Fair, French Vogue and style.com for slick pictures taken by Craig McDean. Yet for all Rudes’ talk of elevating the jean, it is a mumsy style that has really rocked.

“It’s mid-rise and it is in this soft twill gabardine,” he defends the style that proved the royal Kate has even more kerching! than Kate Moss. “She wore a more conservative, let’s say, skinny. It didn’t really touch you at the ankle, it pulled away a little bit but it’s sold A LOT,” says Rudes,who, no, has not met her and, yes, she paid retail.

As for Sir Mick Jagger, when J Brand launched a men’s line in 2008, it was with two styles, the skinny, called Mick, and the bootleg, called Clint. Eastwood wears them, too. “I always loved The Stones; it’s kind of come full circle now that he is wearing them,” says Rudes. “The call came for the lightest weight denim we make because of the way he moves on stage and has to be comfortable. So it’s got a great stretch, it’s paper-thin, seven ounces, our lightest weight women’s fabric. We never thought of making a men’s garment in that fabric, but when he suggested it, it completely made sense.” J Brand got a credit in the souvenir tour programme.

That thing about fit? When I arrived in the offices, I passed a tall, handsome man. Nothing extraordinary there, plenty of good looking people here. Much later, Rudes is walking me out and we pass an open door and there he is again. “We use the human body,” Rudes explains as the “fit model” nods hello. “It’s about having great pattern-makers and the knowledge of what you want to do with the fit, technically, to make the bum look better and lift and shape it. ”How long will he be here? “Maybe four more hours” says the guy. How often
is he here? “There’s a bunch of us that do this. I’m here maybe three days a week.”

One last thing. Rudes’ “we will be seen as a fashion brand” billboard statement? It’s already happened. As temperatures plummet during New York Fashion Week, clothing to suit an urban life proves a hit. “Women won’t just be buying these clothes; they’ll be wearing the hell out of them, too,” trumpets style.com. Or perhaps “wearing the ass out of them”. No, your bum doesn’t look big in that.

Fashion Journalist and Ethical Consultant