Open Dior for Marc Jacobs?
Louis Vuitton’s in-demand designer may be up for the top job, says Marion Hume
The Daily Telegraph | 31 Aug 2011
by Marion Hume
Those with even a fleeting acquaintance of Bernard Arnault, the chairman and CEO of LVMH, know never to second-guess this canny business titan. So while it may look certain that Marc Jacobs will move from the creative helm of Louis Vuitton to grab the top job at Dior, let’s wait until the signatures are dry.
That said, the smart money has been on Jacobs since Galliano’s meltdown in a Paris bar. For all the heat about Haider Ackermann and Givenchy’s Riccardo Tisci, Jacob’s only credible competitor is Alber Elbaz, who, perhaps not forgetting how it felt to be hung out to dry at Yves Saint Laurent in favour of Tom Ford in 1998, says he is staying at Lanvin. As for longtime Dior and Galliano staffer Bill Gaytten, who created July’s Dior Haute Couture collection, not for him a Sarah Burton at McQueen- type transformation. His role remains that of understudy, forced into the footlights only until a bigger star ushers him back into the wings.
Jacobs is already the consummate LVMH designer, delivering buzz and business in equal measure. On buzz, this is the designer that sets the agenda- right now, fashion editors are busy changing flights to and from the New York shows in a fortnights time, following an announcement that Jacobs’s show for his eponymous label must shift backwards by four days, after hours lost in the workroom due to Hurricane Irene. You don’t miss Marc. Though the collections he shows in New York are edgier that his work for Louis Vuitton in Paris, where he has been creative director since 1997, no fashion editor would dream of missing Vuitton, such is the importance of getting the first look at the new shoe or bag that will be copies all over the high street.
Just how influential Jacobs has become is evidenced by collections that at first, provoke the response, “You have got to be joking!”, only to shift the silhouette later. One recent example is the Vuitton show for spring/summer 2011, where a return to decadence was spelt out by three stuffed tigers posited on the faux marble runway. While we haven’t seen many animal-head sweaters elsewhere, Jacobs’s larger message-move over minimalism it’s time for bold clothes-is writ large.
Marc Jacobs is one of very few designers who have changed the course of fashion. The story of his grunge collection for Perry Ellis of 1992, influenced by what was bubbling up on the Seattle music scene, parallels a fashion moment in the life of Yves Saint Laurent. In 1960, the precocious Saint Laurent, who had taken over at the world’s most famous fashion house following the death of Christian Dior, was edged out after showing bomber jackets and thigh-high boots in crocodile in a beatnik collection that shocked the bourgeoisie, because-sacre bleu!-rich women would never be influenced by the look of the street, would they? Decades Later, fashion editors wore badges trumpeting “Grunge is Ghastly”, after Marc Jacobs was sacked from Perry Ellis because of his mismatch of floaty dresses over waffle knit T-shirts teamed with beanie hats. If Jacobs does go to Dior, Saint Laurent’s legacy there of busting down the barriers of assumed good taste is likely to gel with him far more than the arch New Look.
As for business, no one else-not even Karl Lagerfeld at Chanel-can pump out the products that pop. That Louis Vuitton now does $5 billion in annual sales certainly looks good on Jacob’s CV. And as a bonus, when you hire him, you get Robert Duffy, whose steady business savvy has backed up Jacob’s creative cool since 1984.
Jacobs, at just 48, is held in such esteem both in France and America he has both a Chevalier of the Order of Arts and Letters and is the recipient of several Council of Fashion Designers of America awards.
But why would he want to move? After 14 years of reinterpreting the LV monogram, he might be board. The new challenge at Dior is the chance to create haute couture. In 1996, when the job was last up to grabs, Jacobs told me: “If Christian Dior wanted me, why would they want me to be what to was? Haute couture can be about a t-shirt as much as a ballgown. The ballgown is obsolete.” Might the chance to reinvent glamour in a truly modern way still entice?
As for Arnault, there are some other considerations. The top jobs at Chanel and Giorgio Armani must surely come up within the next five ears/ Having lost Galliano forever, he can’t risk losing Jacobs. Then there’s the issue of the stress of the Dior job; in a year, the creative director must produce two ready-to-wear collections, two couture collections and a cruise collection- a demand equalled only at Chanel. Whoever gets the Dior job hardly gets a weekend off, and the constant scrutiny could drive a fragile talent to drink or drugs. As a reformed heroin user, Jacobs has proved able to face his addictions, which might perversely, work in his favor. He’s already been to hell. His support system is in place to stop him going back.
If Jacobs is the new man at Dior, this creates a vacancy that could be fortuitous at a time when the Louis Vuitton mega-brand risks becoming the victim of its own success. These days, it’s all about China, yet hip Beijingers dub LV “a second-tier city brant”; in otherwords, if those hicks from the sticks living in Urumqi can get it , we’re over it. What do the desire instead? Celine, of course, like all the other chic young women.
The other big rumor now? That Phoebe Philo, all grown up into a major mature talent will reboot Vuitton. But then who goes to Celine? Or does Philo juggle both? Get ready for the next round of musical chairs.
